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THE PROCESS
THE GOAL
"I chose gift-giving people as a possible new market for MUJI to investigate because gift-giving is an interesting human desire to celebrate relationships through the exchange of goods."
MY THREE DISCOVERIES
Humans desire to
relate & connect
1
2
The "experience"
is important
3
We like unique gifts,
but not the hassle
1
Desire to
Connect
2
The
Experience
3
Unique but
Hassle-free
IN CONCLUSION
I brainstormed around "gift-giving"
based on my insights.
Random ideas on MUJI GIFT.
I picked three concepts and came up with
many ideas on each of them.
Concept1:
Fantastic Unboxing
Concept2:
Unique Customization
Concept3:
I Buy, You Choose
The thinking behind.
I picked three
"gift-giving scenarios"
and brainstormed around their "behaviors".
1.
2.
3.
Couple's
Valentines
Family's Holiday Gathering
Gift for your
Niece/Nephew
1.
2.
3.
LIP BALM
SWEETS
PLUSH
Mockups
I further developed
the three gift ideas.
1.
2.
3.
LIP BALM
SWEETS
PLUSH
Mockups
Deciding on the final form.
1.
2.
3.
PLUSH
LIP BALM
SWEETS
MUJI GIFT logo design
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