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"What’s it like to work with April?
It’s 72° and sunny year-round."
The goal is to find an untapped market opportunity for MUJI.
I designed an emotional gift-giving service.
"Research on human behaviour."
"A lot of ideations."
The goal is to reimagine the hanfu brand Shi San Yu and help them open up a new market opportunity with a multi-touchpoint branding strategy based on current trends and user needs.
"How far can a piece of ancient Chinese clothing go?"
I designed bodystockings (a type of lingerie) for both the US and the Chinese market.
I communicated with the manufacturer and customers in China & the US, and some of my pieces are on bestsellers on "Yandy's", the largest lingerie website in the US.
LUXURY PRODUCT DESIGN
This is a picnic hamper designed for a luxury and elegant picnic evening.
I focused on the form and details of the glassware pieces.
MAKEUP PRODUCT DESIGN
I designed a makeup collection inspired by LadyM's iconic dessert items.
ANIMATION CONCEPT DESIGN
I designed cottages, characters, and interiors for our own version of
Hansel & Gretel story.
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